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Magazines are one of the ways of information transfer to the target audience. Either printing or online magazines are distributed in modern media industries. Magazines translation on a foreign language promotes public awareness of science and art in a broad sense and also the narrow-purpose subject of the magazine in particular.
Scientific and Popular Magazines Translation has to be competent both from the point of standards of language and marketing positions. The distinctive feature of the magazines translation is need of their adaptation to cultural features, mentality and relevant trends for the foreign target audience.
The Cases when Magazines Translation is required
The entire magazine’s issue or separate articles translation might be required in case of existence at firm foreign employees, partners or investors. For scientific activity and carrying out researches, it is necessary to examine works of foreign authors on the chosen subject. For this purpose, professional translation of scientific magazines with the observance of the relevant terminology is essential. The order for the translation can also come from the staff of publishing houses.
Localization and Adaptation of Magazines Translation
Localization of magazines translation generally represents the adaptation of the articles content to the mental features, culture preferences, psychology and structure of marketing of the country, which is the target audience for the translation. Frequently, the translation differs from the original, part of the information eliminates during the translation. Therefore, for the successful accomplishment of the magazine translation order, the translator has to be qualified in the sphere of marketing, and it is desirable to be the native speaker.
At the translation of highly specialized thematic magazines, it is necessary to be guided by rules of technical translation. It means the emphasis on terminological accuracy, the lack of ambiguity.
Scientific Magazines Translation
Articles in scientific magazines usually represent researching and information content. Therefore, the main goal of the translation is to achieve full semantic compliance without discrepancies. At the scientific magazines translation experience in the sphere of the subject of the magazine is necessary.
For the competent scientific translation, it is necessary to pay attention to the translation of loans, professional terms and the accepted reductions for both languages, to avoid mistakes and typos.
Popular Magazines Translation
When translating popular, social, political, literary and other types of magazines, which target audience represents all society, it is necessary to adhere to the publicistic style of writing of the text. In particular:
- statement language available to the average citizen;
- words with emotional coloring;
- exclamations, repetitions, questions (including rhetorical) and other means of expression.
During the translation of articles from popular magazines, it is necessary to have knowledge of the article’s subject, understand semantic cliches, idioms, nominal expressions, maintain the original style features.
Also, you have to pay attention to the formatting of the document, in accuracy repeating the original. Therefore, the translation quality significantly increases by the right formatting.
Requirements to the Translator
The magazines translation has to be carried out only by certified specialists in the field of linguistics, marketing and the subject of the customer’s firm. The translation has to be guided by standards for professional translators ISO 17100 and European standard EN 15038.
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